Whew! That's a tough call, I've lived near or very near Starkville all my life and every MSU fan I know hates us much more than Ole Miss. If MSU beats Ole Miss no one outside the south really cares, but if they beat Bama it usually (besides the last 10 years) has had national implications. They hate the amount of tradition and success we've experience a mere 90 miles away and they aren't afraid to show it.
I was born to hate Auburn, but I choose to hate Tennessee.
The same can be said about MSU. They want us to be their rival, we just don't care.
This is true, and a lot of folks don't realize it. I lived in Columbus four different times totaling about 18 years, and MSU is absolutely disgusted at Alabama and - believe it or not - would rather beat us than Ole Miss. That is the honest-to-God truth, and it was there LONG before Sly Croom was.
It seems to have its roots back when they had beaten us a couple of times in the 1950s and then a guy named Bear showed up. They beat him ONCE - and that game is still the biggest win in the entire history of MSU, the 6-3 upset in 1980.
What was funny is that I lived there then and overnight they became the most outspoken and obnoxious fans I've ever encountered. When I went to games at Ole Miss, the fans were self-deprecating and while they were emotional, they at least had some semblance of class. I went to the 1998 MSU-Bama game and heard more profanities in one quarter than my father (a retired miiltary veteran of the Vietnam War) introduced to me.
They REALLY got jaded (and entitled) when they beat us four out of five times from 1996-2000.
The problem is that we consider them little more than an irritant. If we beat them - so what? We've beaten them more (I think) than we've beaten any other team, and it is one of the most one-sided 'rivalries' (what a bad word for it) in all of sports.
But don't be misled - they HATE us. They cannot figure out how it is that the state of Alabama, which they view as nothing more than MS East, can churn out SEC and national champs on a consistent basis nor can they figure out why a 6-win Alabama team will always get a better bowl game than an 8-win Bulldog team.
I think they also hate us because Emory Bellard developed the wishbone and he later coached at MSU - but Bear Bryant did more with it than anyone.