I always thought a draw was used when the defense was expected pass. The opposing "D" comes in hard to get the QB, and you "draw" (or sucker) them in.
First play will probably be play-action. Something in the 5 to 10 yard range. Wouldn't be at all surprised to see a play-action pass to the TE or FB. Something we haven't used with any regularity in a while. RTR!