Link: CNBC valuations of college sports programs (updated for 2025)

[BamaNation]

https://www.cnbc.com/2025/12/19/cnbc-official-college-sports-valuations-2025-top-75-athletic-programs.html

Georgia up. Bama down. Check out the Texas revenue.

 

[BhamToTexas]

The top 3 are in a different league.

 

[Con]

Texas should be doing much better with all that money!

 

[Bamabuzzard]

Winning changes all of that. If DeBoer can build this program back into a powerhouse the money will roll in. Right now we're just "good".

 

[tusks_n_raider]

How is Oregon not in the Top 3 with all that NIKE money?

I hate seeing Tenn ahead of us… how is THAT possible?

 

[BamaMoon]

How is Oregon not in the Top 3 with all that NIKE money?

I hate seeing Tenn ahead of us… how is THAT possible?

Corn in a jar is a money making venture???

 

[stlimprov]

It is worth noting that Alabama's trend is positive. It would be interesting to follow this over several years, as I suspect there could well be a tendency for programs to have a big push in a given year that would then look like a negative the next.

I'll also say this from working in higher ed for some time: not all $ are the same. Having $ and being able to spend $ on x can vary significantly.

There's not a lot of explanation of methodology, and in a period of rapid change it is hard to draw larger conclusions.

 

[kayakerjess]

Texas Tech at #49, below Colorado? How did they have so much to buy that DL?

 

[Cruloc]

Texas Tech at #49, below Colorado? How did they have so much to buy that DL?

This is Texas Tech's money.

Cody Campbell (businessman) - Wikipedia

en.wikipedia.org

 

[tusks_n_raider]

This is Texas Tech's money.

Cody Campbell (businessman) - Wikipedia

en.wikipedia.org

Under 45 years old and a Billionaire.

Crazy

 

[BamaNation]

How is Oregon not in the Top 3 with all that NIKE money?

I hate seeing Tenn ahead of us… how is THAT possible?

Prisoners gotta wear inside a pumpkin puke orange so they slap a T on them in TN and get licensing.