- Apr 13, 2012
This will be tested in the courts, but I expect it to stand up. If other states do not get on board, CA schools will gain a huge recruiting advantage in a few years. Will other states join CA and force the NCAA to capitulate?The law, which is scheduled to go into effect in January 2023, does not require schools to pay athletes directly as employees. Instead, it makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders.The law also allows for college athletes to hire a licensed agent to represent them.
The bill was amended several times, including a recent provision that prevents athletes from signing endorsement deals that conflict with their team's sponsors. For example, a basketball player could not wear Nike products during team events if he or she plays for a school that is sponsored by Under Armour.