The NCAA says that it regularly “financially assists student-athletes in need of educational materials, clothing, and emergency travel expenses.” However, its
2019 tax form reveals it paid $0 in “grants and other assistance to domestic individuals” that year. In 2014, when the University of Connecticut Huskies won the Division I men’s basketball championship, star guard Shabazz Napier said he often
went to bed starving because of NCAA rules. Although it is unusual for a college athlete to speak out in this way, this situation is not uncommon.
Thanks in large part to March Madness, and the television and marketing revenue it generates, the NCAA now takes in more than
$1 billion a year in revenue and has $300 million in the bank. Its president, Mark Emmert,
has a base salary of $2.7 million a year, more than any public college president in the U.S.