I went to many, many games during my time at UNA and I have no idea what you're talking about. The crowd usually cheers when they hear Alabama is winning. You'll usually find just as much Bama apparel in the stands as you will UNA. Maybe 1% of UNA fans are true "fans" in that sense of the word. We're fans because we go there, or live there, but not because they're our favorite team. It's probably 60% Bama, 40% Auburn, just like it is anywhere in the state. But we root for UNA for the reasons I said above. Do we want to see UNA do well and win? Of course, but it's easy to want those things when they don't conflict with our true allegiances.
As far as being "Snooty," UNA is traditionally a teachers college, with the College of Education currently being one of the main focuses of the University. How a traditional teachers college can come off as "snooty" is beyond me. The only thing UNA has on UA is the Geography Department. UNA is usually ranked as a top 5 destination for students pursuing undergraduate work in this field.
I don't know where your hate for UNA comes from, but at least you seem to be the only one who has it.
As for Bowden, it's a tremendous hire for UNA. He's a big name and it's helped us receive national attention over the last 24 hours. Everyone knows it's not a permanent destination for him, but no DII school ever is, and that's ok. We couldn't have gotten a bigger name, and I'd be surprised if we ever did.