The student section is nowhere near filled - frequently. If THAT is controlling the students, then why bother with Tide Pride?
Jess has made some great points; but I also think a couple of other things are factoring in to attendance issues. One, TV. Besides the obvious issue of it being so easy to catch every game on TV, the games drag on FOREVER. a 6:30/7:00 game will run until 10:00 (or later); and, heaven forbid, those ridiculous 8:00 kick offs. By the time you're out of the stadium and into traffic, it's near midnight. Why pay the exorbitant costs of attending a game for that???
Two, scheduling. I've had season tickets for twenty years; and, while it's great to be on this run our program is on, when half of the home schedule is filled with Arkansas State, LA-Lafayette and the Citadel . . . it's just not a lot of fun anymore to watch the Tide beat up on these schools. Schedule one of these schools, okay; but THREE???? Come on . . . Honestly, for what my donation and four tickets cost, I have a hard time justifying my time (driving in from Nashville) and money.
To me, it doesn't matter what upgrades you make to the stadium, if you can't put good competition out there for the price you're charging people are going to push back (by not showing up). You're putting a great product on the field for the home side; but, who wants to pay all of that cash to watch a glorified scrimmage?