Cable still can't compete with the streaming services, even with rising prices. Cable has the same problem and have fought similar battles many times. Satellite services too. Problem with cable and sat TV is you also can get tethered to their equipment, which often have their own exorbitant fees. With streaming services at least you can choose your own, many of which are quite inexpensive (although I'm a huge cheerleader for the Nvidia Shield Pro - awesome device).
This is all aggravating of course, but it wasn't that long ago that you have use PPV if you wanted to watch every Bama game - and not too much further back that even that wasn't possible. All that convenience comes with a price I'm afraid. Only real choices you have in the long run are either pay the piper or stay on a revolving carousel of switching services every so often to get the best promotional deal.
At least there are options now. Before it was local cable company, Dish/DirecTV, or antenna. Hard for me to get too worked up about it considering the history, and believe me I've tried it all - including rocking the HTPC with Windows Media Center (dead now) and a network cablecard tuner (HDHomerun).