I would not rely on Gen Z for anything at all. Businesses (and business-like entities such as major college football/athletics programs) are going to find this out the hard way. Some already have.I've heard enough weird reports/rumors that I don't want to dismiss it outright, but surely the Big 12 would have to know there's no way Minnesota would consider it. It does speak to the fact that some programs are kind of held hostage by their conferences. They make too much money to leave, but they also can't be relevant either. This begs the question of what the point of the money is if you're still hopelessly mired in mediocrity or worse.
Also, following up on the popularity data, and @TideEngineer08's observation that some made zero sense... I saw that someone pointed out there are some zeros in the data and that is in fact the case. The Gen Z numbers are really volatile. Michigan supposedly has only 85K compared to 500K for Ohio State, Duke supposedly has 300K, which is six times as much as Florida and North Carolina, Illinois only has 11K, and then you get to the zeros.
Arkansas supposedly has 0 Gen z fans, along with Stanford, Iowa St., Rutgers, Louisville, and Colorado. Then once you reach the very bottom the data is just stupid. It says Wake Forest and Vanderbilt have 0 Millennial fans... and ok I can buy that. But it also says Mississippi has zero Baby Boomer fans while Vanderbilt has 60,000? So it's not just as easy to tossing out the Gen Z data. Pretty unethical in my opinion to present the data in this way...
That being said, Minnesota to the Big 12 makes zero sense. They would make less money and would be no more competitive than they are in the Big Ten. That's like hearing the ACC is wooing Vanderbilt. Ok.... good?