CBS Sports is reporting that the Big 12 is also exploring the sale of 15% - 20% of the league to a private equity firm out of Luxembourg. Other media outlets have also picked up the story.
Note that this is separate and apart from selling naming rights.
Big 12 considering private equity investment of up to $1 billion for as much as 20% of conference - CBSSports.com
The terms of the cash injection, the percentage of the league that the PE firm would own, and whether the Big 12 would get anything else of value are still under negotiation.
The article doesn't say whether the PE firm's ownership would be in perpetuity, for the period of the current grant of rights, whether a new extended grant of rights might be in the works, or whether the PE firm could sell some or all of its ownership to another entity.
That last part's a huge big deal. Absent prohibitions, the PE firm could sell to, say, an entity owned by gambling magnate Steve Wynn.
No conflict of interest there....move along....Mr. Wynn is a legitimate businessman operating a perfectly legal business. Nothing to see here.
It also doesn't say whether the PE firm's ownership rights would include receiving a pro-rata share of any monies from the sale of naming rights.
So the terms, conditions, representations and warranties of what would be sold, for what consideration, with what strings attached, are murky. I'm guessing the Big 12 and the PE firm themselves probably don't yet know.
Still, the basic idea is that the PE firm gives the Big 12 a bunch of cash of an amount and on a schedule TBD. Plus maybe some other stuff. In return, the Big 12 gives the PE firm a TBD percentage of ownership.
I don't know whether to laugh or cry.