What I find weird is fewer people watching and attending - is there less overall interest in sports?
I don't think there is a substantial loss in folks watching live sporting events. Yes, there is some. The bigger loss is attendance, at live events. The cost is simply too high, especially when you can watch it on a 70" plasma TV, and still have $$$ in your wallet.
But, loss of interest in actually attending a sport is the first step in losing total interest in it.
Haven't been to a stRangers game, going on 3 years. Cost, hassle of spending 2 hours to get there on a weekday, and other factors have led me no longer attend a game. This year, I haven't watched or listened to several games.
I pay more attention to our woefully pathetic baseball team, than the local MLB team. I'll continue to hang onto our team, but it won't be long before I will care less about something I have been glued to, for over 60 years.
(OK, I will admit if I still lived in Alabama, I probably would not be at The Joe, as long a Coach Goof is there. I would return, when he departs. There is a difference between being a Bama fan, and an MLB fan. One sport vs an institution, with a broad spectrum of things to retain my support and loyalty.)