(NEXSTAR)  Pizza Hut is facing backlash  and a potential boycott  after some photos shared on the Pizza Hut Israel Instagram account appeared to show the company providing free pizzas to Israeli Defence Forces (IDF) soldiers in the country. The post, a now-expired Instagram Story, was screenshot and shared across social media in the following days.
Since then, #BoycottPizzaHut has trended on X, the platform formerly known as Twitter, and similar posts have cropped up on Instagram and TikTok. Pizza Hut joins the likes of McDonald’s and Starbucks  both companies faced backlash and boycotts last year for their perceived support of the Israeli government amid the country’s continued strikes in Gaza.