PUBLIC RELATIONS NIGHTMARE
Guys I have to tell you, I have worked in public relations and marketing for almost 20 years and over the past 72 hours I was really beginning to worry that this Simpson story was spinning out of control.
You can talk all you want about Shula's "right" not disclose information, but if the PERCEPTION of "lack of control" or "lack of discipline" begins to becomes prevalent, then you have a problem. Shula was beginning to have a real problem. You can argue the reality of it, but, unfortunately, perception does eventually become reality.
The last thing Shula needed was the
perception of being an undisciplined college coach. (That’s not exactly a tool for recruiting kids in the South.)
Then the Mack Brown story broke on Wednesday, and with that comparison the situation that the
potential to unravel.
Overnight someone leaked Simpson's punishment to the press, leaving Shula's critics looking rather foolish, and began to tighten the lack-of-control-perception that had become unraveled. (I can only imagine the babbling, butt covering, and gnashing of teeth that will occur on the afternoon sports call-in shows).
So, I don't know how that Simpson punishment was leaked, but all I can say is the leaker needs to get a big fat raise.
