How the click-thru rate is calculated?


This is not a democracy... How do I refresh my browser? Data Quality/Access What is Our Mission Site Overview Where are TideFans Members? What is a teaser post/thread? What are the user titles? Privacy Statement Three strikes... Our Purpose Cookies Availibility Information Visitors from across the United States Legal Statement Who owns / runs What's Inappropriate? Your Audience Our Directives Information Automatically Logged Visitors from many cities & DMA regions Infractions / 3-strikes system How do I get my own Free Email Address? Advertisers & Privacy Demographic Information Additional Guidelines Immediate Banishment Registration Forms Abusive email to moderators and / or administrators Traffic Information How do I get my own Free website? Surveys How can I make a contribution to help support keeping the site online & free for everyone! Advertise on Profanity, Vulgarity, Obscenity Thread Pruning Do I need to click on ads? External Links What does 'TTT' or 'ttt' mean in a message? I never received my password / How can I reset my password? Third Party Relationships "Catch-all" Statement How the click-thru rate is calculated? Public Forums What about the other ads on the site? Site Policies Smilies How can I write for Contest Entries What is the Privacy Policy? What is the Message Board Member Status below my name? Security Measures Why do I see "*****" in some posts / Why are words censored? Opt in / out & Choice Contact us about privacy BB codes How can I ADVERTISE on General Site Questions Trophies Cookie usage Terms and rules Shelfari - What is it? Privacy policy NEW FEATURES! added to Privacy Statement for Questions or comments? How do I change my email to a Google Mail (Gmail), Yahoo, or other free email? General TideFans FAQ - Bama Books!

Kindle Unlimited Membership Plans
Purchases made through our links may result in a commission being paid to TideFans.

A Unique Click means the number of times, as recorded by the server, a person visiting [], as identified by cookie or IP address, clicks on an ad, provided however, that a click on a specific ad by a particular visitor shall only be counted as a Unique Click once every 24-hour period.

The ads that count in our calculation are:

1) The large banner ad at the top of the page
2) the tall ad on the bottom right column

click thru rate = total number of ads validly clicked divided by total number of pages viewed

Let's say we have 50,000 pages viewed each day and 100 ads are clicked. that is a 0.20% click thru rate - our target. Also, the same person clicking on the same ad multiple times each day is NOT calculated in the numbers as a "valid click-thru" according to our ad serving company.

Latest threads