How the click-thru rate is calculated?


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A Unique Click means the number of times, as recorded by the server, a person visiting [], as identified by cookie or IP address, clicks on an ad, provided however, that a click on a specific ad by a particular visitor shall only be counted as a Unique Click once every 24-hour period.

The ads that count in our calculation are:

1) The large banner ad at the top of the page
2) the tall ad on the bottom right column

click thru rate = total number of ads validly clicked divided by total number of pages viewed

Let's say we have 50,000 pages viewed each day and 100 ads are clicked. that is a 0.20% click thru rate - our target. Also, the same person clicking on the same ad multiple times each day is NOT calculated in the numbers as a "valid click-thru" according to our ad serving company.

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